Pixotope collaborated with Silver Spoon Animation for the broadcast effects, which were shot via drone cameras during three SRX races this summer.
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CBS Sports deployed drone-shot AR graphics from Pixotope Fly during its broadcasts of SRX Racing this season.ĬBS Sports’ broadcasts for Superstar Racing Experience (SRX Racing) included AR animations of participating cars and drivers layered over racetracks, as well as an advertisement for sponsor Camping World that saw a digital RV stunt jump over the track.
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Virtual production company Pixotope has created Pixotope Fly, a new optical tracking software that integrates with drones to add aerial augmented reality graphics into live broadcasts. ImagineAR also has a partnership with the La Liga club Valencia, while the Ravens have previously deployed mixed reality on game days with a virtual Raven produced by The Famous Group. ImagineAR collaborated with YinzCam, the Raven’s app developer, to release it mobile platform in time for this season. In July, ImagineAR finalized a two-year revenue-sharing partnership with the Ravens - its first deal with an NFL team - to use the company’s signature SDK Platform to create metaverse-focused experiences for the team’s fanbase. ImagineAR CEO Alen Paul Silverrstieen claims this is his company’s first large NFL augmented reality implementation.
The Ravens defeated the San Francisco 49ers, 34-31, in Super Bowl XLVII. The app’s augmented reality displays will activate in concert with the team’s in-stadium celebration on Sunday. Fans specifically at Sunday’s game versus Cleveland can also activate the augmented reality experience by aiming their camera at the Ravens Gameday program.ĭepending what AR experience a Raven fan prefers, they will have the option of seeing a virtual Ravens 2012 Super Bowl ring, a virtual Super Bowl trophy and a proprietary Ravens highlight video.
Through the immersive collaboration, fans who download the Ravens app can select "Ravens in Reality" from a menu, tap on a trio of options and then point their smart phone camera at a Ravens or Super Bowl XLVII logo. ImagineAR has incorporated its augmented reality features into the Baltimore Ravens mobile app to help the team celebrate the 10th anniversary of its Super Bowl XLVII victory this coming Sunday.
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